Ben brings a wealth of experience having worked for various technology and marketing companies for over 18 years, particularly across big data, analytics and performance marketing. For the last 12 years he has focused on building and leading product teams.
Most recently Ben was at programmatic advertising company Quantcast where he was Director Product Management and worked on a new product that pairs machine learning with CRM data for more effective customer acquisition. Ben joined Quantcast when they acquired Struq, a personalized advertising specialist, where he was VP Product.
Prior to Struq, Ben worked at tag management and attribution company TagMan (acquired by Ensighten) where he lead the product and successfully evangelized and launched a new analytics and attribution product that enables advertisers to more effectively understand the value of their marketing investment. He also did a 10-year stint at TradeDoubler, where he helped build and then lead the affiliate marketing product – Europe’s market leader at the time. He was only the sixth member of the UK team at TradeDoubler that grew to hundreds of staff and a successful IPO.