Understanding consumer behaviour is vital for optimal business performance, and movement is one of the most powerful indicators of behaviour. Rather than basing decisions on assumed actions, movement analysis uncovers the behaviour of real people on the ground. This technology has numerous use cases from product development and planning to insights and advertising. Game-changing business […]
The shipping industry is facing unprecedented pressure to clean up its act when it comes to the use of high-sulphur fuel. This cheap, low-grade fuel causes around 400,000 premature deaths a year through heart and lung illnesses, according to research published in Nature. Cleaner fuel could almost halve these figures – with particular health benefits […]
We hear a lot about bottlenecks, gridlock and congestion – ironically, often on our drive to work as we crawl along in rush hour traffic listening to the latest travel update on the radio. We all think we know what’s causing the problems – whether it’s a particularly slow set of traffic lights, a road […]
Next time you’re stuck in a rush-hour traffic jam, count the number of delivery vans and lorries you can see around you. Their drivers are sharing your frustration – and their customers are left wondering when their delivery is going to turn up. Congestion reportedly cost the UK nearly £8 billion last year, with road […]
In a bid to ease congestion and pollution issues, cities globally have increased initiatives to ease pressure on current urban infrastructure with the bicycle becoming the blueprint. The increase in cyclists in an infrastructure designed for motorised vehicles has led to an increase in road traffic accidents. In a bid to encourage cycling as a […]
This Friday – 15th March – will see the culmination of efforts to unite pockets of protest which have taken place in regions across the world, with schoolchildren taking to the streets in a global strike calling for urgent action on climate change. Politicians in the UK have also been getting behind climate action. As […]
When’s an operator not an operator? When it’s a powerful big data vendor. To date, only a limited number of operators have grasped this message, and instead have remained in ‘dumb data pipe’ territory. However, this looks set to change, as service providers find themselves under mounting pressure to create new revenue streams, both to […]
What are we looking forward to at MWC19? Let’s start by looking backward… Barcelona’s Eixample district was the architectural brainchild of Ildefons Cerdà. Its grid-like structure and wide avenues were conceived in the mid-19th century as an antidote to the overcrowding, congested thoroughfares, and poor sanitation which plagued its medieval centre. Cerdà based his design […]
Singapore’s reputation as one of the world’s leading smart cities is beyond dispute. This year alone, separate rankings by Mckinsey and ABI Research named Singapore as the world’s No.1 smart city, while the city-state was also awarded the ‘Smart City of 2018’ accolade at the Smart City Expo World Congress in Barcelona in November. Meanwhile […]
Ports can slash energy costs by adopting an effective energy management program, with smart illumination sensors at major facilities across Europe and beyond helping to provide a range of valuable benefits to operators. The systems, which light up only when vehicles or people are in close vicinity, have been transformational at a number of ports […]
The ability to analyze big data so possible links can be identified between health status and specific urban environments could help towards prevention and early intervention of numerous chronic conditions whilst improving efficiencies within future healthcare provision. The UK’s National Health Service faces an increasingly tough funding challenge over the next 15 years. A report […]
Smart technology, underpinned by big data, is being utilized to expand capacities at major ports across Europe and beyond, with developers in a race against the clock to ensure their facilities do not fall behind rivals in logistical capabilities. Aside from processing more than 60 million domestic and international journeys per year, a total of […]
The ability to create and address unique audiences based on consumers’ behaviors when doing customer research can give companies a vital edge in digital advertising, with the difference in campaign outcomes “like night and day”, according to GeoSpock’s VP Product Management, Ben Manning. Beyond the basics of trying to hit the right audience demographic, the […]
Urban development planners are in a race against time to ensure they have adopted a truly smart approach before population growth stretches their infrastructure to breaking point over the next three decades, according to GeoSpock CEO Richard Baker. Over the next 30 years, the percentage of the world’s population that lives in urban environments is […]
How community is crucial to a smart approach Cities across the world are waking up to the fact that they must engage communities – and not just integrate state-of-the-art technology and data management systems – if they are to be considered as truly ‘smart’. Arguably nowhere has this been more conspicuous this year as in […]
How long will it take GeoSpock to get me insights from my data? It can take just a matter of weeks for GeoSpock to provide smart city officials with valuable data insights that can give them the opportunity to enhance operational efficiencies across numerous areas, as well as improve quality of life for inhabitants and […]
Cutting-edge data analysis tools are helping smart cities to predict vehicle flows into car parks on certain days, offering a significant boost in the fight to save the struggling high street with smart parking. According to a report published last year by the British Parking Association, drivers across Britain waste an average of nearly four […]
Smart cities will be able to discover the long-term impacts of adverse air quality on public services and the health of their people by utilizing GeoSpock’s state-of-the-art data management software. GeoSpock processed time series measurements of various atmospheric gas and particulate matter concentrations via 19 sensors spread across four areas of Cambridge – the company’s […]
Smart cities will have the opportunity to tackle life-threatening traffic pollution by predicting and acting upon vehicle flows following just a few days’ worth of data, thanks to cutting-edge pollution prediction tools developed by GeoSpock. According to the World Health Organization’s World Global Ambient Air Quality Database, more than 80% of city dwellers across the […]
Many may take it for granted, but clean air can make a huge difference to the quality of life of residents and the appeal of a city for tourists and businesses. Pollution in a metropolis can reach deadly levels if it allowed spiraling out of control. The so-called pea soup fog was a menace in […]
A new report has revealed the scale of investment flowing into data management and acquisition of automotive big data in the automotive sector. According to the SNS Telecom & IT report, released last weekend, big data investments in the automotive industry are expected to surpass $3.3bn by the end of this year. Moreover, investments are […]
With the emerging concept of location intelligence as a metadata tag, many businesses and organisations are beginning to discover they are sitting on a potential goldmine of valuable geographical and movement-related data in a variety of industries. Turning location data into intelligence for asset owners, retailers and other organisations is now an opportunity that an […]
In a world that will soon embrace the Internet of Things as the norm, progressive city authorities are discovering that a data-led approach across a wide range of operational areas is helping to retain and attract business investment and talent whilst improving the lives of inhabitants, the basic concept of smart cities. However, a less […]
Self driving vehicles will be behind an eye-watering $7 trillion worth of economic activity and new efficiencies per year worldwide by 2050, according to a study released last year by Intel and Strategy Analytics. The rewards for successful companies in the sector are obvious. So, it is little surprise that manufacturers are plowing tens of […]
GeoSpock’s top team is heading to the Cambridge Wireless International Conference (CWIC) next week, with our CEO Richard Baker and Chief Technology Officer Steve Marsh set to provide unmissable insights into ‘Mobilising the future with Contextual Intelligence’. GeoSpock present at CWIC 2018 Richard and Steve’s presentation on the topic will take place as part of […]
Smart cities are increasingly crunching and data visualisation at speed and scale to boost efficiencies and make significant bottom-line savings. One area in which location intelligence is providing real-life benefits is in waste management – by nature a time-consuming, resource-heavy and imprecise task. For those who manage the garbage collection process, there are a number […]
As roads become increasingly congested around the world, enhancing driver safety has become a priority for vehicle manufacturers, as well as governments when it comes to planning future smart cities. According to a study by the World Bank that was funded by Bloomberg Philanthropies, in 2015, more than 1.25 million people were killed on the […]
Singapore will have generated sufficient data to draft regulations about self-driving vehicles by the end of this year after undertaking an innovative project in a bid to bring cutting-edge driverless technology to the city. An enormous database is being generated at a specially-constructed ‘mini-town’ that operates exclusively with autonomous vehicles at Nanyang Technological University in […]
There is a school of thought that telecommunications companies, which have been sitting on vast swathes of data for decades, have been rather late to the party in terms of making a play for ad technology. However, in recent months, there has been a surge of activity in the sector, particularly through M&A activity, with […]
The issue of data-gathering has been pushed firmly into the public domain by recent scandals, with allegations that unauthorised data was used from a psychology quiz to target potential voters during the 2016 US Presidential election campaign. Now Facebook, which has found itself embroiled in the matter, leading to CEO Mark Zuckerberg testifying before the […]
The competition is fierce, but Singapore has edged out Dubai and London to be named as the world’s top smart city, according to a new competitive assessment report by ABI Research. The market research and advisory company found that Singapore’s so-called ‘Smart Nation’ initiative had helped the city-state to address a range of urban issues […]
With healthcare providers across the world struggling to cope with a sharp increase in the number of patients in recent years, interest in big data is driving a timely surge of investment in some of the sector’s most innovative companies. Big data technologies and providers have been earmarked by some of the world’s biggest businesses […]
The autonomous vehicle gold rush is well underway, as illustrated at the recent Mobile World Congress in Barcelona, where a spate of manufacturers showed off their innovations. Significant technological and strategic developments in the sector are occurring virtually every month, with major implications for consumers, businesses and organisations tasked with handling big data. With an […]
For every influencer, company and executive in tech and data, the annual Mobile World Congress in Barcelona is an unmissable event; so it goes without saying that our team attended the 2018 edition just a few days ago. With more than 100,000 visitors filtering into eight giant halls, the exhibition offers a real flavour of […]
The ‘smart city’ concept has recently recruited its most high-profile cheerleader after Microsoft co-founder Bill Gates acquired a huge patch of land in Arizona with the dream of building his very own city driven by state-of-the-art connected technology. The billionaire philanthropist, through the Mt. Lemmon Holdings subsidiary of Gates’ investment firm, Cascade Investment, has put […]
Spare a thought this Christmas Eve for Santa Claus, who will be overseeing the conclusion of a fiendishly difficult data management and home delivery project… for another year at least. As you are tucked up in your beds with your stockings hung up, Santa will be wrapping up a mind-bogglingly complex process that makes online […]
GeoSpock hosted a workshop entitled ‘Exploring the AI promise in AdTech’ at the recent ad:tech London 2017 show. It was a standing room only workshop, with a mix of presentations and a panel discussion. Panellists included: Emily Tan – Global Technology Editor | Campain (moderator) Steve Marsh, PhD – Founder & CTO | GeoSpock Omaid […]
Extreme data management will become increasingly important if ad tech is to evolve through an era of consolidation into an industry that adapts more effectively to the whims of a more unpredictable and fractured society. With the ad tech sector’s main players consolidating their dominance through acquisitions, several companies are likely to face “carnage” as […]
The world is more connected and accessible than ever before, so when it comes to attracting industries, companies and talent, competition between aspirational cities is fierce. With marketing teams pushing ‘city brands’ to businesses and tourists in ever-more creative ways, a destination thrives and dies on its reputation, underpinned by a variety of factors, including […]
Businesses in the telecommunications sector have more reason than most to stand up to the challenge presented by so-called ‘dark data’ sooner rather than later. Telcos, like many major enterprises, are already sitting on a goldmine of data that is yet to be analysed for any business or competitive intelligence. To illustrate the point, market […]
Looking at what the media world has had to say recently about data indicates there will be some lively discussion at the upcoming Festival of Media in Rome. Before heading to the event, I thought it would be interesting to look at what some of the speakers have said about the role of data in the […]
“Brains and business” is a phrase that sums up the underlying philosophy of GeoSpock™ Born out of an academic research project at the University of Cambridge – the aim of which was to build a new supercomputer architecture capable of simulating the human brain – GeoSpock was founded on the core principle of throwing big […]
Steve Marsh sees GeoSpock as the future of big data management. TR: You’ve taken the entrepreneurial route from the off. What inspired you to start your own company? SM: I’ve always been interested in technology’s role in improving the world around us. I first started out by building mobile applications to solve a problem my […]
Who am I? Where am I? Who did I meet? Who have I arranged to meet? What did we say? Where did I go next? What do I like/not like? What have I failed/succeeded at? What are my political beliefs? What are my sexual proclivities? What are my congenital/current health conditions? These are all bits […]